“MORE PURPOSE THAN PRODUCING A PROFIT”
Founded by Kyle Shih, Searching For Silver Linings aims to provide affordable and accessible mental health resources to teenagers while creating a community built on self-empowerment.
Products & Content
• "It's The Little Things: Searching For Silver Linings" Workbook
• Spotify Podcast
• "You Are Enough" Apparel Collection
• "555 Silver Linings” Shirt
“It’s The Little Things” Mental Health Workbook
Front Cover
Sample page from workbook
Sample page from workbook
This workbook is focused on bettering your mind, body, and soul through different small activities done at your own pace.
Every 4 weeks or month focuses on a different topic of self improvement; month one is focusing on "Self-Confidence, Self-Esteem, Self-Love"
This is the layout of each page, and throughout the span of two weeks it is encourage to fill out all five of the "little things".
Through online research, it takes five positives to outweigh a negative. That's why there are five things to write down.
Spotify Podcast
Searching For Silver Linings Podcast offers a new level of relatability and vulnerability for its listeners.
The host, Kyle Shih, shares his experiences with mental health, daily discoveries, and revelations as he simultaneously navigates through adulthood.
Podcasts are uploaded throughout the month in which an apparel collection is also dropping. There are two podcasts released in the month of an apparel drop!
One of the topics that Kyle covers involves his experience going through the college application process, while also explaining the meaning behind the most recent apparel logo.
Other recorded podcasts:
“You Are Enough” Apparel Collection
Every logo designed for our apparel collections have a meaning behind it. Read more about our most recent collection above!
Playing off of the idea that self-worth is defined from the INside, we decided to make our logo INverted.
Each apparel collection has its main logo and every post on our instagram matches the “aesthetic” of it for that period of time.
The “You Are Enough” logo is intentionally made inverted because when looked at in the mirror, the logo flips to the correct logo.
We have sold over 40 units across hoodies and shirts for this collection and have generated over $1,000 in profit.
A portion of these profits are donated to the JED Foundation in hopes to fight teen mental health issues.
Every piece of our apparel aims to empower those who choose to wear it. With each design having a self-empowerment theme behind it, we hope it serves as a reminder of that message when wearing our apparel.
“555 Silver Linings” Apparel Collection
Read more about our most recent collection above and the meaning behind 555.
The apparel was created and launched during the summer so we aimed to stay on theme with its colors.
For this collection we had a limit of 20 units and sold out of all units in under 48 hours.
The “Silver Linings” Way
Each apparel collection has a specific “aesthetic” or theme to its logo and colors.
To create this theme, every Instagram story and post “hints” at the final logo/ apparel by using colors, fonts, and designs.
The posts slowly start to reveal more about the final apparel design as the launch date gets closer.
9 Days out from the release date, we break up the final logo into 9 different Instagram posts for the entire logo to be revealed on the last day.
Created my own posting schedule of when specific graphics need to be completed/posted to fit the agenda of our “grid launch”.